Company Information

Bornewell Marketing Ltd is a marketing consulting company providing a wide range of marketing and communications services that can improve any business‘ position in the marketplace - giving them a competitive advantage and achieving the best results. The company‘s executives have extensive experience in the areas of marketing, tourism, communications, travel, and entertainment.

We are dedicated to helping our clients succeed.

About the Team

Nerdin St. Rose

Nerdin St. Rose has over 20 years of unparalleled experience in the areas of marketing and hospitality. She is the owner of Bornewell Marketing Ltd, a Turks & Caicos Islands based Marketing & Public Relations firm, which offers clients a wealth of experience, strategic insight and creative solutions.

As a focused and driven child, Nerdin began learning the subtleties of communication, critical thinking, judgment and relationship building in the family-owned service industry in St. Lucia. This early training would later prepare her for the road to Bornewell Marketing. Through the years she has focused her invaluable skills throughout the US and the Caribbean. In 1992 she helped open a 238-room resort in St. Lucia, designing and developing its first honeymoon, dive and weddings packages. As Sales Manager for a destination management company in St. Lucia, she was influential in attracting the French and incentive group markets - a first for the company. Through the US office of the Organization of the Eastern Caribbean States (OECS) she attracted some long-lasting investments to the Caribbean region.

Nerdin has experience in large organisations and small businesses across myriad fields. She has collaborated with executives, working on campaigns for highly capitalised luxury brands and emerging budget-conscious brands. Her marketing experiences comes from working with several advertising and communications firms, including Travel Weekly, a major travel & tourism industry publication and in television with BET Digital Networks / VIACOM (BDN). At BDN, she was project manager for the music festivals produced by the company throughout Africa, the Caribbean and India. Nerdin also handled the media planning and implementation for all the festivals and coordinated all aspects of the event.

In Bornewell Marketing, Nerdin has created a company that knows the value of the relationship between clients and customers and knows the importance of staying profitable and increasing income. Bornewell Marketing under Nerdin's leadership has met and exceeded all project goals. Nerdin is an authority on doing business in the Caribbean, having worked with and in several islands including the Bahamas, Bermuda, the Cayman Islands, St. Lucia and the Turks & Caicos Islands.

Nerdin holds a MS in Marketing Management from the University of Maryland University College and a BSC in Hospitality Management with a Minor in Marketing Management from Florida International University.


Shernelle Blackman

Shernelle Blackman has over twelve years of experience in corporate communications, marketing and event planning.

Before joining the Bornewell Marketing team she worked with the Barbados Tourism Authority assisting the Authority's overseas offices with marketing the destination.

She then took up a position in the private sector working as an Account Executive with Barbados' leading marketing and communication firm, SFa Communications Inc. After less than two years in that position Shernelle was promoted to Senior Account Executive, with responsibility for managing the local marketing and PR accounts for clients such as Sandy Lane Hotel, Caribbean Export and Development Agency, UNDP and UNIFEM. Shernelle also provided event management services for Barbados National Bank and Cable and Wireless Barbados.

During her tenure with SFa Communications Shernelle was seconded to the company's subsidiary Blue Waters Productions to work as its Line Producer and Location Manager on the movie production HIT FOR SIX.

Shernelle recently relocated to the Turks and Caicos Islands to further her career in marketing and corporate communications with Bornewell Marketing. She is responsible for the day to day management of the company and is the principal consultant, liaising daily with clients to ensure that their marketing and communication objectives are carried out effectively.

Shernelle holds a Bachelor of Science degree in Management Studies from the University of the West Indies, Cave Hill Campus.